Cookie Policy

Effective date: 4 April 2024.
Last updated: 19 October 2026.

1. General Information

This Cookie Policy explains how the Dea Clinic website (https://dea-clinic.com) uses cookies and similar technologies to ensure website functionality, analyse traffic, measure marketing campaign effectiveness, and display content provided by third parties.

The Data Controller is:

Dea Clinic
POLIKLINIKA ALABDULLA d.o.o.
OIB: 31870130477
MBS: 081535006
Ulica kneza Branimira 28
10040 Zagreb, Croatia

Email: poliklinika@dea-clinic.com
Phone: +385 1 405 9203
Website: https://dea-clinic.com

We use cookies and similar technologies in accordance with the General Data Protection Regulation (GDPR), applicable Croatian legislation, and other relevant privacy requirements.

2. What Are Cookies?

Cookies are small text files stored on a user's device when visiting a website.

They enable websites to remember browser settings, store preferences, analyse website usage, and provide additional functionality.

In addition to traditional cookies, our website may use similar technologies, including sessionStorage, which enables temporary information storage within the browser.

Cookies may be classified as:

Session cookies: generally deleted when the browser session ends.
Persistent cookies: remain on the device for a specified period or until deleted.
First-party cookies: set by the website being visited.
Third-party cookies: associated with external service providers whose technologies are used on the website.

3. Categories of Cookies We Use

Our website uses the following categories of cookies and similar technologies.

3.1. Functional Cookies

Functional cookies support the basic operation and functionality of our website.

They may be used to:

Remember user preferences
Store cookie consent choices
Maintain website security and proper operation
Support essential website features

These technologies may be used without consent where they are strictly necessary to provide a service explicitly requested by the user.

3.2. Statistics and Analytics Cookies

Statistics and analytics cookies help us understand how visitors use our website.

Information may include:

Number of visitors
Pages viewed
Duration of visits
Interactions with website content
Website traffic sources
Technical information about browsers and devices

We use Google Analytics to analyse website traffic and may manage it through Google Tag Manager.

Analytics technologies requiring consent are activated according to users' choices in our consent management system.

3.3. Marketing Cookies

Marketing cookies and similar technologies are used to measure advertising campaign performance, track conversions, and support other marketing activities.

For these purposes, we may use technologies associated with Google Ads and Google Tag Manager.

Marketing data may include:

Traffic source
Advertising campaign name or identifier
Marketing channel type
Individual advertisement identifiers
Advertising click identifiers
Interaction and conversion data

The use of marketing technologies requiring consent is subject to the user's prior consent choice.

3.4. Third-Party Content Technologies

Certain sections of our website display content provided by third parties, including Google Maps.

When external content is loaded, the provider may process technical information such as IP addresses, browser and device details, and may use cookies or similar technologies.

Content requiring consent should only be loaded after the user has made the appropriate choice.

4. Google Tag Manager

We use Google Tag Manager (GTM) to manage analytics and marketing tags on our website.

Google Tag Manager enables centralised management of technologies used for website analytics, campaign attribution, and conversion measurement.

Google Tag Manager itself does not necessarily set cookies, but technologies managed through it may use cookies, transmit information to third-party providers, or process user identifiers.

Activation of individual non-essential technologies depends on their configuration and the user's consent preferences.

5. Google Analytics and Google Ads

Google Analytics

We use Google Analytics to understand how visitors interact with our website.

This information may help us improve website content, user experience, and overall performance.

Google Ads

We use technologies associated with Google Ads to measure advertising effectiveness, track conversions, and support remarketing where enabled.

Certain information may be processed within Google's systems, depending on the configuration of the services and the applicable consent settings.

More information about Google's data processing practices is available at:

https://policies.google.com/privacy

6. UTM Parameters and Traffic Source Tracking

To determine which marketing channels, campaigns, and advertisements bring visitors to our website, we use UTM parameters and other available traffic attribution identifiers.

These may include:

utm_source – traffic source, such as Google, Facebook, or Instagram
utm_medium – marketing channel type
utm_campaign – campaign name or identifier
utm_content – advertisement or creative variant identifier
utm_term – keyword or other targeting identifier

Additional advertising click identifiers may also be processed where available.

Temporary Storage Using sessionStorage

To preserve traffic attribution information when visitors navigate between pages, we use sessionStorage technology.

Campaign information may be recorded when users first arrive at our website and temporarily stored in their browsers.

This enables attribution information to remain available even when visitors navigate through multiple pages before submitting a contact form.

sessionStorage generally retains information for the duration of the same browser tab session. The information is usually removed when the tab is closed, although some browsers may restore previous sessions.

First-Touch and Last-Touch Attribution

Our system may record two types of attribution information:

First-touch: the first recorded marketing source and campaign during a session.
Last-touch: the most recently recorded marketing source and campaign during a session.

If a user visits our website through different campaigns within the same session, the most recent campaign may be updated while the first recorded source remains stored.

Linking Attribution Information to Contact Inquiries

When a user submits a contact form, marketing attribution information may be associated with their inquiry.

This information may be transferred to EasyBusy CRM, which we use to manage and process inquiries.

This enables us to analyse which advertising campaigns generate contact inquiries.

Storing information in sessionStorage does not automatically exempt such processing from consent requirements. Applicable consent and other legal requirements depend on the purpose and manner in which the information is used.

7. Contact Forms and EasyBusy CRM

We use forms created with Contact Form 7 to receive inquiries through our website.

Information submitted by users may be automatically transferred to EasyBusy CRM for inquiry management, communication organisation, and processing user requests.

Information about the page URL, traffic source, and marketing campaign may also be transferred where processed for an appropriate purpose.

Transferring contact information to a CRM system is not itself a cookie and does not necessarily require marketing consent. The processing of contact form information is governed by the applicable legal basis and is explained in greater detail in our Privacy Policy.

8. Google Maps

Our website uses embedded maps provided by Google Maps.

When a map is loaded, Google may receive technical information about the user's device, including the IP address, and may use cookies or similar technologies.

Where consent is required, such content is loaded following the user's appropriate consent choice.

Further information is available in Google's Privacy Policy:

https://policies.google.com/privacy

9. Consent Management Through Complianz

We use Complianz to manage cookies and similar technologies.

When visiting our website, users are presented with information about cookies and options for managing the relevant consent categories.

Users can:

Accept non-essential cookie categories
Reject non-essential cookie categories
Customise individual consent categories
Change or withdraw consent at a later time

Rejecting non-essential cookies may limit certain analytics, marketing, or third-party content features, but should not prevent users from accessing essential website functionality.

Consent preferences can be changed using the cookie settings link available on our website.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

10. Cookie and Similar Technology Retention Periods

Retention periods depend on the type of cookie or technology and the settings of the relevant service provider.

Session cookies are generally removed at the end of a browser session, while persistent cookies may remain stored for a specified period.

Information stored using sessionStorage generally remains available for the duration of the same browser tab session.

A detailed list of cookies, their providers, purposes, and retention periods is available in the Complianz cookie overview published on our website. This overview should be regularly updated to reflect the technologies actually in use.

11. Managing Cookies Through Browser Settings

In addition to Complianz consent settings, users can manage cookies through their web browser settings.

Most browsers allow users to view, block, and delete cookies.

Blocking or deleting certain cookies may affect the availability of some website features.

Browser settings may not provide complete control over all storage technologies, so we also recommend using the consent preferences available on our website.

12. Changes to This Cookie Policy

We reserve the right to update this Cookie Policy to reflect changes in technologies, business operations, or applicable legislation.

Updated versions will be published on our website with the corresponding date of the latest revision.

Where required by law, users will receive additional notice or be asked to provide renewed consent.

13. Contact and Further Information

For questions regarding cookies, privacy, or the processing of personal data, please contact: